NBA All-Star 2024
Activating Indianapolis' creative economy

Reimagining sports for the culture

When the NBA All-Star game came to Indianapolis in February 2024, GANGGANG answered the call to better integrate arts and culture into the weekend, uplifting local artists and creative entrepreneurs at new levels. We created and directed the NBA’s first-ever Tip-Off Ceremony, a full-scale production meets free public event featuring 150 Indy-based creatives and performers, plus Mike Epps and Tamika Catchings with appearances by Adam Silver, Tyrese Haliburton, Jermaine O’Neal, Larry Bird, and T-Pain.



"BUTTER" Fingers

We also built out a basketball-inspired edition of the BUTTER Fine Art Fair for the weekend, in tandem with an after-hours dance party for 2,000 people at MELT in the City Market space just before redevelopment. Nearly 10,000 attendees came through BUTTER at Indy’s Home Court show, where the average sales price per artwork topped $4,000. Finally, we produced The Creative Summit, a three-day educational series with more than 20 speakers combining national and local voices on stage all while spotlighting the driving forces behind entertainment and cultural phenomena.

“Elements like the arts and culture experiences unveiled at the press conference will not only give fans an experience unlike any previous NBA All-Star, but they are also designed to promote equity and drive investment into Indy’s creative economy that will have lasting, sustainable impacts.” NBA.com

 

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