Activating Indianapolis' creative economy

Indianapolis in the Global Spotlight

Indianapolis hosted the NBA All-Star game February 16-18, 2024. GANGGANG is proud to have worked alongside the Indiana Pacers, Indy Arts Council, and Indiana Humanities as co-chairs of the Arts and Culture Committee. Together, we integrated the arts into NBA All-Star weekend at unprecedented levels and uplifted Indianapolis-based artists and creative entrepreneurs. All-Star weekend, our work could be found at Tip-Off Thursday night, and Friday through Sunday in Indy’s Home Court.



Ideated and creative-directed by GANGGANG, the first ever NBA All-Star Tip-Off was a full-scale production designed to celebrate Indiana’s unique connection to basketball, arts, and culture. More than 150 Indy-based creatives and performers, including the historic Crispus Attucks cheerleaders, piloted this cultural experience.

  • 5,000 attendees
  • Hosted by Mike Epps and Tamika Catchings, with appearances by Tyrese Haliburton, Jermaine O’Neal, Larry Bird, T-Pain, and more
Cultural Corridor

Cultural Corridor

The Cultural Corridor consisted of three repurposed locations along Washington Street, including the former Pearings cafe, which is now permanently home to Plaid & Pearls Coffee. The Cultural Corridor centered creative entrepreneurs that work in central Indiana everyday and helped to develop an appetite for risk-taking within the arts ecosystem in central Indiana.

BUTTER at Indy's Home Court

BUTTER at Indy's Home Court

The first expansion of BUTTER, designed to elevate 29 Black artists in the national conversation during NBA All-Star Weekend. This basketball-inspired edition of BUTTER brought its unique energy and intentional curation to the All-Star experience, February 16-18 at the Indianapolis Artsgarden.

  • 18 of the 29 Artists represented The Eighteen Art Collective
  • 9 Artists sold original artwork
  • $4,100 average sales price per artwork 
  • Nearly 10,000 attendees

MELT, BUTTER’s immersive dance party, returned for its third iteration. Thanks to the Indianapolis City Market for your partnership on one of the last and liveliest fundraisers in your space

Creative Summit

Creative Summit

The Creative Summit was a three-day educational summit, combining national and local voices on stage, all while spotlighting the driving forces behind entertainment and cultural phenomena.

  • 40+ summit speakers, including:
    • Actress and Film Producer, Vivica A. Foxx
    • Music Producer, Sonny Digital
    • Emmy award-winning producer, Kyra Epps
    • Celebrity Stylist and author, Kesha Mcleod
    • Former NBA Player, Alan Henderson
    • Black Art in America EIC, Najee Dorsey
The Suite

The Suite

A flip of the former Rock Bottom Restaurant & Brewery space, The Suite’s live music was curated by Chreece, the comedy curated by Made Man Improv Comedy, cuisine by the International Marketplace, retail by Cargo Streetwear, and a two-level cocktail bar in partnership with Alan Henderson & Henderson Spirits Group. The Suite was free and open to all ages as the place to connect during All-Star Weekend. Thank you to everyone who made The Suite so much fun!

  • $2,500 total shop sales
  • 3,700 Suite visitors

NBA All-Star Media Kit

Learn about BUTTER at Indy's Home Court

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