Made for This

SWISH brought downtown Indianapolis to life with over 250 music performances programmed in under 6 weeks. Cultural entrepreneurs were hit hard by the pandemic, and they were more eager to participate and to have a gig than we could have imagined. As it has in the past, Indianapolis embraced its role as a host city and rallied around this opportunity.

As Creative Directors, GANGGANG brought together a diverse team of curators to curate and book these performances. They ensured competitive payment for over 600 musicians, giving them platforms all around the city to share their music with Hoosiers and visitors in town for March Madness. An amazing team of partners as a responsive and responsible way to bring Indianapolis culture to life during a pandemic in Indianapolis.

Creative Direction

Bring Indy to life during a pandemic

GANGGANG brought together a diverse team of curators to curate and book these performances. They ensured competitive payment for over 600 musicians, giving them platforms all around the city to share their music with Hoosiers and visitors in town for March Madness.

The Curation Team

The Curation Team

Crafting so many quality music experiences at once called for an extraordinary team of curators who engaged, booked, and managed the amazing talent Indianapolis has to offer.

Pandemic-proof

Pandemic-proof

Almost exactly a year after the COVID-19 pandemic began, Indianapolis was set to host all 67 games of the NCAA’s March Madness tournament. Leveraging Indy’s experience hosting guests from around the world, SWISH and other initiatives made it a safe and memorable experience for all who attended.

Sports and Culture are Never Breaking Up

Sports and Culture are Never Breaking Up

Read Mali’s think piece in the Indianapolis Business Journal detailing how our city – whose primary associations are hardwood and pigskin – also rose to the moment of racial reckoning and began paying back the culture that shaped it.

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